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  • Client name:
    Ziptrek Ecotours, Queenstown
  • Product / Service:
    Ziplining (flying fox)
  • Project specifications:
    A3 Poster

“You’ll probably not find clip art of the Mad Hatter on a zipline”.

So here was an original illustration requirement. Several revisions and we got the hatter looking right. We played with the shape of his coat and the shape of his face to create the right feel of character, balancing feminine and masculine and getting a slightly crazed look in the eye. The cloud of tea pot and cards and so on was added as a later development. He’s designed to work on a photo background as well as clear white.