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  • Client name:
    Wakatipu Property
  • Project specifications:
    3 x Custom inks
  • Project specifications:
    300 gsm card with matt sealer
  • Photography by:
    Toby Eglesfield

New Zealand’s Wakatipu basin is surrounded by mountains. As a result, many of the businesses in the area use the mountains as part of their visual identity. Instead of the traditional ‘from the side’ view of a mountain, a concept depicting the lake in negative space was chosen for this logo. Queenstown and the Wakatipu basin is very much defined by its enclosing mountain terrain so this seemed a fitting way to visualise it. Setting the base of the mountains on a slight curve further suggests the basin as cradle for the glacially carved lake.

depicting the lake in negative space

The focus of Wakatipu Property is lifestyle blocks and rural residences including high country farms – the red in the logo picks out the approximate areas where these residences are based.