+64 27 734 5423
  • Client name:
    Wakatipu Earthworks
  • Product / Service:
    Earthmoving
  • Project specifications:
    Custom logo design
  • Project specifications:
    Business Cards, 2 Colour offset

With the concept already picked, the direction with this logo was to create the Wakatipu Earthworks wording with the digger scoop and arm above it. After playing with things a bit I discovered I could integrate the scoop and create a logotype.

The 3D application Modo was used to model a basic digger arm so I could get the angle that best suited. I then spent some time choosing a font that nicely expressed the feel. ‘Special Forces’ was the font that did its best to imitate a digger scoop with its W.

‘Special Forces’ was the font that did its best to imitate a digger scoop with its W

Creating movement in logos isn’t always intentional, and here we find that the scoop has us feel for its swing from left to right.

Special Forces font by Typodermic