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  • Client name:
    NZbyBike
  • Product / Service:
    Cycle Trail Information and Listings
  • Project specifications:
    Custom logo design
  • Did you know?:
    In early 2009, the Prime Minister of New Zealand, John Key, also proposed a 'New Zealand Cycleway' and in mid 2009, $50 million for the first three years was set aside for construction of a network of 'Great Rides' (Nga Haerenga), most of which are now (mid 2011) under construction, and will open between 2011 and 2013.
  • Project Completed:
    2010

Cycle trails are huge in New Zealand with most towns being close to them. NZbyBike provides expert knowledge of New Zealand cycle trails and promotes businesses who operate around or in association with the trials. The NZbyBike logo was worked on in two revisions.

The vibrant green chosen is indicative of the clean green nature of cycle touring as a growth industry.

The earlier version was decided to be too youthful and frivolous for the market, so I created this revised version further down the line. There’s still an ad-hoc nature to the design, though the lettering is more mature and the perspective now conforms to a unified plane. The vibrant green chosen is indicative of the clean green nature of cycle touring as a growth industry.