The initial purpose of the NzbyBike website was to generate revenue from businesses related to cycle touring in New Zealand. Included with this is information on trails, with maps and distances and also promotions and opportunities to book complete cycle packages and individual experiences. Once down to the listing and regional level, a “Plan and Book” widget sits at the top of the screen (and persists while scrolling). Its navigation will produce listings for the businesses in the region covering different types.
This was a satisfying project, as it presented a variety of challenges to solve visually. Included in the design were some graphical touches that are yet to be implemented, such as having the cyclist pedalling – This has been put to use in the Title animation for the NzbyBike ride profile video series.