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  • Client name:
    Digital 7
  • Product / Service:
    Scaleable vector art and Business Cards
  • Project specifications:
    300 gsm with 3 customs inks, Spot UV and matt sealer

The rebrand for Digital 7 included a logo, business cards and storefront design.

It can be hard to make the case for nicely produced business cards to businesses. For their staff, Digital 7 required a set of cards, plus a generic one with space to write on. This made the press option attractive in terms of pricing. Black plus two custom inks, then a matt sealer and UV overgloss.

the combination of a matt sealer and spot UV is always a winner in my book

When the design can work with it, the combination of a matt sealer and spot UV is always a winner in my book (and the client’s). Not only does it change visually as the card is turned, but it gives a great contrasting tactile feedback with the difference in texture.