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  • Client name:
    Cal Smith
  • Product / Service:
  • Project specifications:
    Custom logo design
  • Project specifications:
    Business Cards, 2 Colour Press printed

It seemed fitting to design an accountant’s logo that balances things.

Using Cal’s initials as a starting point, I referenced the dollars and cents of the New Zealand currency by using the negative spaces within the bar chart. The letter forms of the monogram were chosen and joined to create a feminine feel, creating a contrast with the straight edges of the containing shapes.