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  • Client name:
    Good Group ltd
  • Product / Service:
    High Cuisine Restaurant
  • Project specifications:
    Custom logo design
  • Project Completed:
    2009

The restaurant is celebrated as one of Queenstown’s finest, and I was briefed in its early days to create a logo that spoke of class, but was characterful also.

I was briefed in its early days to create a logo that spoke of class, but was characterful also

The idea of the iconic meat cleaver was introduced quite early in the logo concepting and as it was developed further it became integral to the text; becoming part of the logotype. The interior design and fittings of the restaurant have been beautifully appointed with lush textures and patterns. Vintage meat cleavers adorn the walls and have been satisfyingly commandeered as door handles.