Where do you work?
I’m from the UK but Queenstown in New Zealand is home. I’m back and forth between the two, though my main client base is New Zealand. I like to meet in person, but if not possible then Skype and the phone are close second bests. Let’s at least hear each other’s voice!
What services do you offer?
- Design for Digital and Press printing
- Website Template Design
- 2D and 3D Visualisation
- Information Graphics
- Combinations of the above and more
What are your rates?
For all new client jobs I quote as a price. A deposit of 50% is payable as the project starts with the remainder on completion. For large projects monthly milestone payments are the norm.
What about websites?
I’m partnered up with Xebidy Social Web Design who develop in Silverstripe. Designs begin as a wireframe and are then signed off once approved, after that I create the graphics and those are signed off when approved, then Xebidy take over and implement the design. The result is a content managed site, which you own. Xebidy also offer on-going marketing plans as required. If you have your own choice of high caliber developer then I’m more than happy to work with them.
I’m very design savvy, and I need you to work within our strict brand standards. Can you handle that?
Certainly – I’m very happy with that situation let’s get started!
I’m not sure what we want until we see it, and need some guidance on design matters and help with a brief. Can you help us?
I’m happy to help clients find their way into new areas of design. I like sharing information and helping others learn, and also understanding the needs of all types of businesses. I will start a brief sheet for the project and with your input we will have a roadmap for the project.
We have a large project. How will you manage the load when it’s just you?
I’m partnered up with other design resources in various countries – let’s talk about your requirements as I’m confident we can meet them.
What’s your history?
After school in London I studied 2 years of graphic design at Hounslow Borough College in London, then for contrast I moved to Cornwall and did another two years down there
I worked at Codemasters Software near Leamington Spa in Warwickshire for 15 years. I started out there on 8-bit consoles and towards the end I was directing a large team of artists on a MMORPG (massively multiplayer online role playing game) called Dragon Empires – during that time I met some amazing people and got to learn and teach skills and worked on some fine games, such as MicroMachines, Colin McCrae Rally, and TOCA Touring Cars
A move to New Zealand saw me go back to graphic design and retrain with some overlap of skills from games. At Feast Advertising I worked from beginner through to experienced designer in the space of around four years – Although they are my competitors, I have good relations with Feast and do work with them from time to time
UK: A year back in England and I worked at Blitz Games in Leamington Spa. This was a great time working on smaller game projects and again learning new skill and meeting great people
NZ: Since setting up on my own I’ve been working on a variety of projects with some regular clients and collaborations with Xebidy Social design on websites plus other exciting and interesting projects
Do you have a trademark style?
Not consciously. I’m really happy to work in a specific style if it’s a requirement and love to find my away around various aesthetic languages but I otherwise aspire towards two things. 1) what’s appropriate to the project and 2) something that won’t look dated next year. So by default I tend to gravitate towards a classic design style, which in a sense is to have ‘no style’.
Do you think it is important for a graphic designer to be able to draw?
Yes – I think all graphic designers and designers of most things draw to an extent. I find it serves a lot of purpose especially in the realm of logo design. It’s also useful for sketching layouts and quick descriptions of anything visual. I also like to illustrate and its essential for that.
What’s your favourite kind of design?
I enjoy all of the disciplines you see in my work for various reasons as I like fulfilling a client’s brief and wherever appropriate applying innovative solutions. Though in particular, I find logo design very fulfilling because every time I get into one I find new challenges and it never seems to get easy. I also like information graphics and explaining things with animation because I enjoy being able to make things move through time and the added potential that comes with that.
Describe your logo design process
Once we have a brief about your requirements we will have captured variety of information; such as what your company name is, what feel you have for the brand, where your logo will appear and so on. From here I’ll conduct further research and then come back with some initial concepts. From here on, we can look at taking one or two of them forward, or based on feedback creating further concepts. By this stage we’ll most likely have a favourite and with further feedback move towards a final design.
Once the shapes of the logo and the lettering are worked out we’ll pick colours and I will finesse the design to produce a finished logo. Finally I’ll provide the logo in a variety of formats and required versions. Logo designs are often part of a larger body of work, but I am occasionally hired for design of a logo only.
Depending on feedback time the whole process tends to take from three to six weeks.
What came first, the chicken or the egg?
There were two members of a species (possibly red or grey junglefowl) that were similar to chickens. They created a fertilized egg that contained a mutation that was slightly different to their own species. The animal that emerged was a chicken.
If you’ve got this far and still have some questions about my design services, why not drop me a line via the contact page.